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Get inspired by thought provoking stories, as well as insights of the pioneers that rethink our material culture. Brought to you by OLX and friends.


Preloved is not just a niche trend, itβs reshaping how retail works
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Second-hand purchases benefit from thorough cleaning and restoration work, allowing deep appreciation and functional rejuvenation of previously loved items.
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Hille van der Kaa developed cowless cheese using fermentation technology, creating animal-free dairy alternatives without compromising taste or sustainability.
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Prosperity redefined beyond accumulation includes community, experiences, and security, offering fulfilling alternatives to endless material consumption.
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Modern consumption driven by novelty rather than need creates cycles of replacement despite functional items, fueled by desire for stimulation.
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Household items like coffee grounds possess remarkable utility for odor absorption, pest control, and garden enrichment beyond their initial purpose.
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Consumer economy deliberately manufactures constant novelty and discontent, engineering endless stimulation to prevent satisfaction and encourage continuous purchases.
Read βWe profile the makers, designers, doers, and thinkers who are doing the hard work of reimagining our material world - in our ever-expanding database.
Meet the Pioneers